BCMCR have been invited to participate in a European project named smART Places under the Creative Europe funding strand.
After an initial project meeting in Dortmund, BCMCR offered to host the second meeting of the partnership and so we welcomed a number of guests from nine european countries who were representing cultural institutions. Some were regional, others national and some had an international research.
The idea behind smART Places is to bring together cultural institutions and technology businesses from across Europe in order to create innovative technological solutions to increase audience development and aid growth initiatives for cultural organisations.
The project will develop methodologies for a number of activities in order to :
- Connect the cultural institutions with each other to exchange best practices, collections, exhibitions and tours in order to share and develop existing and new audiences.
- Connect cultural institutions to their existing audiences through innovative (and not so innovative) technologies – strengthening ties to existing audiences.
- Connect cultural institutions to audiences who they don’t, or rarely, engage with.
- Extend cultural institutions beyond the physical walls of their buildings into the immediate environment (ie their outside surrounding) to attract ‘passers by’.
- Improve and enhance the physical movement and interaction within cultural institutions with innovative technology. Way finding, interpretations, interaction with museum staff and so on.
BCMCR have been invited by the partnership to be the research organisation for the project. What is particularly exciting for us about smART Places is how the lead organisation, Dortmunder U, articulates the role that research will play in the project. Not as a mere evaluation exercise, but as an ongoing process during the project. Being involved in the workshops has provided us with an insight into the aims, aspirations and challenges that some of the partners face. It enabled us to offer suggestions as to how research could provide a framework for the project, and allowed us to highlight some of our research relating to how communities of interest form online and how cultural organisations are using technology in different ways
The application is due to be submitted in October so there is plenty of work to do but there is a confidence in the group of being successful and then the work really starts!
Partners involved in the project come from across Europe and include:
- Dortmunder U – Zentrum für Kunst und Kreativität, Germany dortmunder-u.de/en
- Oulu University of Applied Sciences Finland oamk.fi/english/
- Aarhus municipality and Media Space, Denmark urbanmediaspace.dk/en
- Liechtenstein National Museum landesmuseum.li
- Tallin Creative Hub, Estonia kultuurikatel.ee/eng
- ZKM Karlsruhe, Germany on1.zkm.de/zkm/e/
- Teatr Studio Witkiewicza, Poland teatrstudio.pl
- Van Abbemuseum, Eindhoven, The Netherlands vanabbemuseum.nl/en/
- Etopia : Centro de Arte Y Tecnologia, Zaragoza, Spain zaragoza.es/ciudad/centros…
- Le Musée de Picardie, Amiens, France amiens.fr/vie-quotidienn…
- WIELS Brussels, Belgium wiels.org/en/1/
- AlhóndigaBilbao, Bilbao, Spain alhondigabilbao.com
- Narratool, Germany