I recently had an informal meeting with Ikon, Birmingham’s contemporary arts gallery, where we discussed how they can use social media effectively. Many galleries, museums, and other attractions have profiles in a number of social networks and Ikon is no exception. The main social media activity from Ikon is on Facebook and Twitter where they have developed a fairly active following. The Twitter account is particularly interesting when used to live blog from a series of talks. Encouraged by this initial success (which has come relatively easily), Ikon are keen to push forward and develop a more comprehensive social media strategy. I asked Ikon three key questions, and discussed a number of solutions for them. Ikon are keen for you to add more in the comments below.