In her post yesterday, Elizabeth described her trip to SxSWi as part of an official (funded) Birmingham delegation to the annual technology festival. She describes something of the process of getting to Austin and her experience as part of the community that made up that trade delegation. That’s a theme at the heart of a recent article I co-authored with Jennifer Jones, a visiting lecturer here at Birmingham School of Media and a researcher in UWS’s Creative Futures centre.

The article, The imaginary SxSWi, seeks to interrogate the way in which sponsoring trips to SxSWi can be justified; often attendance is positioned as proxy attendance for others but, with so much content from the festival being available online, what knowledge can be transferred only through proxy attendance?

The article is very much intended as, in the words of the hosting journal’s editors, “a ‘think’ piece, designed to spur discussion amongst scholars and audiences”. If you have any thoughts on this please do head over to FlowTV and leave a comment.

Read the article here

 

Birmingham Centre For Media And Cultural Research

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