This may be of interest to some of my contacts and students. It’s a report on social media in PR and comms agencies, based on interviews with industry bods. I’ve only skim read it, so this is not an endorsement of the content or the methodology, but there seems to be some interesting points raised and if nothing else then, for me, it gives me an insight into how established industries are thinking about social media in terms of their existing business models

 

The report was written produced by Watson Helsby

 

Download now or preview on posterous

Digital Communications & Social Media – FINAL REPORT May 2010.pdf (3377 KB)

Posted via email from Jon’s posterous

Birmingham Centre For Media And Cultural Research

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